Two best friends, separated by oceans, explore the dirty underbelly of society. From the utterly depraved to the completely unexplained, we’re diving into the stories that creep into your mind and hide under your bed.
True Crime | Comedy
- Rated five stars on Apple Podcasts
- Ranked globally in the top 10% of podcasts
Explore the morbid and macabre
For the brand and visual experience, I wanted to capture the spine-tingling feeling of walking through the forest on a moonlit night.
Hosts Emily and Elisha are your guides, escorting you through the dark, morbid, and macabre.
Build a loyal audience
Help feverish true crime fans find our podcast.
Convince them to listen with enticing, FOMO-inducing web experiences.
Provide consistently excellent content that keeps them coming back for more.
Encourage them to tell their friends about their new favourite podcast.
Let the people pick the cases
Would I even be a digital marketer if I didn’t research which cases our audience actually wants to hear? When I pick a case to cover, I check the amount of web traffic it receives. And how the case trends over time.
Every one of our episodes is accompanied by an Episode Discovery File. This web page makes it easy to listen by linking to the major streaming platforms. And helps listeners feel engaged and connected to the case.
Impressions: 2,500 +133%
Unique Visitors from Search: 127 +22%
Average CTR: 1%
Attract true crime fans to our new podcast
Our mission was to build a motivated audience from scratch. In order to attract new listeners, we ran Facebook Ads in the weeks leading up to the podcast launch.
Virtual experience ads provide a unique opportunity to explore the brand. A delicious foreshadowing of the coming launch.
Our ad campaign received a 6.87% click through rate, a stunning result when compared to the overall industry average of 0.9%.
CTR: 6.87% | Industry Average: 0.90%
CPC: $0.16 | Industry Average: $1.72
Create a vibrant community
If there’s one thing I’ve learnt, it’s that true crime fans love discussing cases with fellow amateur detectives.
Establishing an engaged online community is a make or break endeavour for true crime podcasts.
Our social channels reach these citizen detectives where they’re hanging out. And make them double take so hard it gives them whiplash.
Spread the word like wildfire
There’s nothing armchair detectives love more than engaging with online true crime communities.
We’ve worked hard to build a community that encourages discussion and engagement. And, of course, attracts listeners.
Web Traffic from Social Media: 50.78%